Content resources for

Animal & PET Businesses

Ready to use content packs and tailored support to help busy pet & animal businesses show up consistently online.

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TAILORED CONTENT

How Paws & Pasture Can Help

Paws & Pasture helps busy pet & animal businesses create consistent, content without the overwhelm.

Whether you're looking for ready to use content packs or tailored content created specifically for your business, everything is designed to make social media feel simpler.

  • Save time creating content

  • Stay visible online

  • Share content that feels natural, seasonal and authentic

Everything is designed to help you:
You can choose the level of support that suits you best:

  • Ready to use content resources you can download instantly.

    Perfect for businesses who want practical content ideas, caption starters and planning resources without starting from scratch.

  • Content created specifically for your business.

    Ideal if you'd like personalised content planning, captions and marketing support designed around your goals.

Two horses standing in a grassy field behind a barbed wire fence with trees in the background.
Outline drawing of a horseshoe with small circles and lines inside it.
Illustration of a horseshoe with holes, rendered in a simple, sketch-like style

READY TO USE CONTENT PACKS & TAILORED CONTENT SUPPORT FOR PET & ANIMAL BUSINESSES

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READY TO USE CONTENT PACKS & TAILORED CONTENT SUPPORT FOR PET & ANIMAL BUSINESSES •

Does this sound familiar?

You’re juggling animals, orders, customers and admin, and social media content planning falls to the bottom of the list.

  • You don’t have time to plan or post consistently.

  • You’re not sure what to post.

  • You second guess your wording.

  • You feel guilty your content isn’t as active as it should be.

  • You want results without paying agency prices or losing your authentic voice.

Whether you're looking for ready to use content packs or tailored content created just for your business, Paws & Pasture helps you spend less time worrying about what to post and more time doing what you do best.

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Ready to use resources

CONTENT PACKS 

The Content Barn Collection

A growing collection of ready to use content packs designed to help busy pet & animal businesses create consistent content with confidence.

Whether you're looking for content ideas, caption starters, seasonal inspiration or planning resources, you'll find practical downloads designed to save time and make showing up online feel easier.

    • Ready to use content packs

    • Fresh content ideas all year round

    • Monthly and seasonal resources

    • Created specifically for pet & animal businesses

    • Instant downloads that save you time

Created to save you time, spark ideas and help you show up consistently online.

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WHY IT WORKS?

Illustration of a horseshoe with eight holes.
Illustration of a horseshoe with rounded holes.

Created for busy pet & animal businesses, not generic content planning.

  • Created specifically for pet & animal businesses

  • Built around real seasons and real business life

  • Simple, practical and easy to use

  • Designed to save time, not create more work

It helps you stay consistent without overthinking what to post.

Every pack is:
Pink background with white outline illustrations of horse heads, dog heads, paw prints, and horseshoe shapes scattered across.
A woman in a beige sweater and white skirt plays with a golden retriever dog in a park, with her holding a stick that the dog is jumping to catch, surrounded by trees.

Who it’s for?

The Content Barn supports animal & pet businesses who want clear, manageable content planning that helps them grow consistently and professionally.

Including:

Veterinary & Animal Health Providers

(vets, physios, nutritionists, rehab specialists)

Pet Service Providers

(dog trainers, walkers, groomers, pet sitters, boarding kennels & small animal services)

Equine & Equestrian Businesses

(riding schools, livery yards, coaches, equine therapists & specialists)

Pet Product & Retail Brands

(pet shops, independent retailers, online stores, subscription boxes, food & treat brands)

Specialist Animal Professionals

(behaviour consultants, breeders, photographers, specialist animal consultants)

Animal Experience Businesses

(Farm attractions, animal parks, specialist animal experiences)

Animal Nutrition & Performance Brands

(feed companies, supplement brands, specialist nutrition, performance products)

Rescue Centres & Welfare Organisations

(animal charities, sanctuaries, rehoming centres)

A woman walking along a grassy hillside during sunset, holding a camera, with a small brown dog nearby.
Grazing horses in a field with autumn trees in the background.
A woman smiling at a small, fluffy tan dog with dark eyes, holding it close to her face. Another similar dog is blurred in the background.

FOUNDER OF paws & Pasture

Hi, I’m Kate a marketing strategist and content specialist with over 20 years’ experience and a Master’s in Marketing & Communications.

I created Paws & Pasture to bring together my marketing background, experience in strategic content planning, and my love of animals and rural life. I understand how demanding these businesses are, and how hard it can be to stay consistent online while juggling customers, animals, and day to day work.

Paws & Pasture is designed to take the planning pressure away, so your content feels thoughtful and strategic without becoming another thing on your to do list.

Everything I create is built to help your business show up online with clarity, confidence, and purpose, in a way that fits around real life.

Looking for tailored content support?

WORK WITH ME

Need something created specifically for your business?

I work with a small number of pet and animal businesses to create bespoke content that's planned around your business, your customers and your goals.

Perfect if you'd rather have your content taken care of while you focus on running your business.

Ready to make content easier?

Explore resources created for busy pet & animal businesses or get in touch if you're looking for something tailored.

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CLIENT LOVE

  • ''You can tell this pack was created by someone who genuinely understands pet businesses and the emotional side of what we do. The ideas felt very relevant to CourtsCuddles. I especially loved the balance between trust building, education and gentle promotion. It feels calm and thoughtful, which is exactly how I want my brand to come across''.

    Courtney / CourtsCuddles 
    Content Planning Pack

  • ''Paws & Pasture were super helpful with coming up with content ideas for my small business. When you work for yourself you do the job of ten people, so it was nice to have the stress taken away surrounding content support.''.

    Ellie K , Veterinary Nurse

  • “The captions sound natural and not salesy, which I really appreciate. They are structured enough to remove the overwhelm, but flexible enough that I can easily make them sound like me. It has definitely made content planning feel easier. The biggest thing for me is that it removes that ‘what on earth do I post today?’ feeling. I can just pick something that matches my day and go with it.”

    Courtney / CourtsCuddles 
    Content Planning Pack

  • 'I have found the April content planning pack very informative, easy to read, follow and give great structure. I loved having gaps to add my content ideas in for the week. This will really help a lot with my business content.

    Judi - Flossy Dog Goodies

    Feedback April Content Planning Pack

  • 'I love the content ideas Kate gives for in between days when you just need something quick and easy. This will really help my business a lot, to help me put my content together easier and for it to not all look the same'.

    Judi - Flossy Dog Goodies

    Feedback April Content Planning Pack

GET IN TOUCH

Whether you’re after a one-off bespoke pack or ongoing monthly support, get in touch and we’ll figure out what works best for you.