Content Planning for Animal & PET Businesses

Monthly & one off content planning packs and done for you support. Helping you stay consistent without the overwhelm.

Monthly Content Packs
One off CONTENT PackS
DONE FOR YOU CONTENT

What Paws & Pasture Does

Paws & Pasture provides supportive content planning for animal led and pet businesses who want content to feel manageable, not overwhelming.

  • Plan with confidence

  • Stay visible online

  • Share content that feels natural, seasonal, and purposeful

Everything is designed to help you:
You can choose the level of support that suits you best:

  • Monthly content planning packs providing ongoing structure, seasonal guidance, and clear direction on what to share.

  • Focused content planning packs designed to give you clear structure when planning feels overwhelming.

    Tailored to animal and pet businesses. Designed to fit around real working days.

  • Strategic content planned and written for you, keeping your business visible without the mental load.

    Bespoke support for animal and rural businesses ready to take content completely off their to do list.

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GET YOUR Monthly Content Planning Pack for Animal & Pet Businesses

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GET YOUR Monthly Content Planning Pack for Animal & Pet Businesses •

Does this sound familiar?

You’re juggling animals, orders, customers and admin, and social media content planning falls to the bottom of the list.

  • You don’t have time to plan or post consistently.

  • You’re not sure what to post.

  • You second guess your wording.

  • You feel guilty your content isn’t as active as it should be.

  • You want results without paying agency prices or losing your authentic voice.

Paws & Pasture replaces stress and guesswork with clear content structure, simple guidance and practical ideas so you can focus on what you do best.

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Services

The Content Barn 

Your Monthly Digital Content Companion

The Content Barn is where you’ll find Paws & Pasture’s monthly content planning packs, created to help animal and pet businesses plan their content with confidence and stay visible without overthinking it.

Each month the pack is updated to reflect the season and offers clear direction on what to post, helping you save time, reduce stress and keep your content consistent.

    • A seasonal content focus reflecting what animals and owners are experiencing that month

    • A monthly calendar to map key dates, bookings, holidays and busy periods

    • A simple 4 week framework covering Trust, Education, Problem Solving and Promotion

    • Weekly post directions with examples to guide what to share

    • Prompts to help shape posts around your clients’ current needs

    • Low energy post ideas for busy days

    • Seasonal story prompts for quick engagement

    • A monthly reflection page to review what worked

    • A simple checklist to keep your content consistent

Everything is designed to support your content planning and feel flexible to fit around real life.

Join the waitlist

Why the Content Barn works

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This isn’t a generic content planner.

  • Designed specifically for animal led and rural businesses.

  • Built around real seasons and everyday business life.

  • Practical, simple, and easy to follow.

  • Created to save time, not add pressure.

It helps you stay consistent without overthinking what to post.

The Content Barn is:
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Who it’s for?

The Content Barn supports animal & pet businesses who want clear, manageable content planning that helps them grow consistently and professionally.

Including:

Veterinary & Animal Health Providers

(vets, physios, nutritionists, rehab specialists)

Pet Service Providers

(dog trainers, walkers, groomers, pet sitters, boarding kennels & small animal services)

Equine & Equestrian Businesses

(riding schools, livery yards, coaches, equine therapists & specialists)

Pet Product & Retail Brands

(pet shops, independent retailers, online stores, subscription boxes, food & treat brands)

Specialist Animal Professionals

(behaviour consultants, breeders, photographers, specialist animal consultants)

Animal Experience Businesses

(Farm attractions, animal parks, specialist animal experiences)

Animal Nutrition & Performance Brands

(feed companies, supplement brands, specialist nutrition, performance products)

Rescue Centres & Welfare Organisations

(animal charities, sanctuaries, rehoming centres)

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FOUNDER OF paws & Pasture

Hi, I’m Kate a marketing strategist and content specialist with over 20 years’ experience and a Master’s in Marketing & Communications.

I created Paws & Pasture to bring together my marketing background, experience in strategic content planning, and my love of animals and rural life. I understand how demanding these businesses are, and how hard it can be to stay consistent online while juggling customers, animals, and day to day work.

Paws & Pasture is designed to take the planning pressure away, so your content feels thoughtful and strategic without becoming another thing on your to do list.

Everything I create is built to help your business show up online with clarity, confidence, and purpose, in a way that fits around real life.

Services

The PLANNING PASTURE 

One Off Content Packs

When you need a clear plan for your content without overthinking it.

The Planning Pasture is home to Paws & Pasture’s focused content planning packs, created to give you calm, structured content direction when planning feels overwhelming.

    • Planning a specific month with clarity

    • Getting back into consistent posting

    • Removing the stress of “what do I post?”

    • Adding fresh, structured ideas to your content

    • 30 clear, ready to use content prompts

    • Editable captions you can copy and adapt

    • A mix of everyday, trust building and hook led posts

    • Quick ideas for busy or low energy days

Practical, flexible support that fits around real working days.

BUY the 30 Day Content Pack

Prefer your content planned & written for you?

Enquire About BEspoke Content Support

I offer a limited number of bespoke content planning packages for animal and pet businesses who want thoughtful, strategic content without managing it themselves.

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Ready to make content simpler?

Explore the Content Barn and get this month’s content planning pack.

Join the waitlist
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CLIENT LOVE

  • ''You can tell this pack was created by someone who genuinely understands pet businesses and the emotional side of what we do. The ideas felt very relevant to CourtsCuddles. I especially loved the balance between trust building, education and gentle promotion. It feels calm and thoughtful, which is exactly how I want my brand to come across''.

    Courtney / CourtsCuddles 
    Content Planning Pack

  • ''Paws & Pasture were super helpful with coming up with content ideas for my small business. When you work for yourself you do the job of ten people, so it was nice to have the stress taken away surrounding content support.''.

    Ellie K , Veterinary Nurse

  • “The captions sound natural and not salesy, which I really appreciate. They are structured enough to remove the overwhelm, but flexible enough that I can easily make them sound like me. It has definitely made content planning feel easier. The biggest thing for me is that it removes that ‘what on earth do I post today?’ feeling. I can just pick something that matches my day and go with it.”

    Courtney / CourtsCuddles 
    Content Planning Pack

GET IN TOUCH

Whether you’re after a one-off bespoke pack or ongoing monthly support, get in touch and we’ll figure out what works best for you.